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Dracula: Can Blumhouse Breathe New Life Into a Pop Culture Icon?

Earlier this year, it was confirmed by sites including Variety that Karyn Kusama is set to direct the new take on the character and in recent weeks a big-name star has revealed that he has thrown his hat into the ring to play the title role.

When it comes to discussing the current state of the horror genre within the movie world, no conversation should pass without a reference to Blumhouse Productions.

Dracula

The company has been behind some of the biggest releases seen in recent years, including the acclaimed hit Get Out and the recent fresh take on The Invisible Man. In more recent times, however, it has set its sights on the unenviable task of rebooting another absolutely classic character – everyone’s favorite vampire, Dracula.

New name linked

Earlier this year, it was confirmed by sites including Variety that Karyn Kusama is set to direct the new take on the character and in recent weeks a big-name star has revealed that he has thrown his hat into the ring to play the title role.

Earlier this year, it was confirmed by sites including Variety that Karyn Kusama is set to direct the new take on the character and in recent weeks a big-name star has revealed that he has thrown his hat into the ring to play the title role.

Sebastian Stan is probably best known for his role as The Winter Soldier in the Marvel Cinematic Universe, but he told the Hollywood Reporter that he has actually been in touch with Kusama – who he worked with on Destroyer – to highlight his interest in playing Dracula. He added that he even mentioned that he is from Romania as he attempted to push his case.

Whether Stan ultimately secures the role remains to be seen, but it will certainly be fascinating to see whether Blumhouse can successfully breathe new life into a character who has gone on to become a major icon of popular culture across the past century or so.

A multimedia success

The character’s origins of course stretch back to Bram Stoker’s famous novel released back in 1897, but the vampire’s presence has been felt across a range of media in the years since. Dracula has a well-documented history in film, with the likes of Bela Lugosi, Christopher Lee and Gary Oldman all being behind particularly well-known takes on the character. However, it has now been six years since he last appeared on the big screen, with Luke Evans taking on the role in the origins-style tale Dracula Untold.

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There have been plenty of small-screen adaptations too, with Sherlock creators Steven Moffat and Mark Gatiss bringing a version of the character to life in a BBC mini-series earlier this year. That version toyed with both a gothic and modern setting and Blumhouse may well be looking closely at which approach to take as their version develops.

Finally, the character has inspired many video games – including a SNES title based on the film starring Oldman – and has even popped up in the world of online casino gaming too. NetBet features a slot based on Dracula alongside titles related to some more modern pop culture icons including Game of Thrones and Jurassic World.

A big challenge ahead

When all that is considered, it is fair to say that Dracula has had a major impact across all forms of popular culture through the years. Furthermore, that means that any adaptation of the character is no small challenge to take on.

Blumhouse has enjoyed a strong success rate in recent years, but it will be intriguing to see how the company goes about taking this old favorite and making him relevant to audiences once again.

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Nicky Peterson

Nicky Peterson is a freelance writer based in New Zealand. She has been involved in numerous editorial projects over the years and currently blogging around the entertainment, business, and finance industries.