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A beautiful snow fell in Manhattan on Epiphany, the feast of light, and the city was cheerful that morning and my cabdriver said out of the blue, “It’s a beautiful day and we’re here and that’s what matters,” which is extraordinary coming from a cabdriver, an epiphany. I worry about cabdrivers in the Uber age. I hear him talking top-speed in a Slavic tongue and wonder how much he’s invested in this cab and can he earn it back by picking up people hailing him on street corners. I doubt it.

I am an American, born and bred, and as such am romantic about the little entrepreneur, the corner grocer, the stationery store around the corner, the independent druggist, but Amazon is ever at your fingertips and if you type a word beginning with the letters A-M its central computer the size of Detroit trembles with amatory anticipation or if someone in the room says, “I wonder where we could find —” it is picked up by the company’s satellites circling the globe that send out transactional vibrations and before long the website is on your screen and it reads your unconscious and without your checking a single box, $1345.34 worth of merchandise is due to arrive on your doorstep tomorrow by 8 a.m.

That’s what made me love it years ago, the sheer ease of shopping there, no need for a password — Amazon knows me!! — it knows my weakness for Pearson’s Salted Nut Rolls and ginger tea and medical romance novels and it makes shopping so easy that I cannot not do it — but now I look around the neighborhood and see For Rent signs on storefronts and I read about the death toll caused by lack of exercise due to online shopping and hear about the working conditions in the slave labor camps and realize that in a few years, Jeff Bezos will hold enough U.S. federal bonds to have a voice in naming the next Secretary of the Treasury and why should the Federalist Society own the Supreme Court? Why shouldn’t Amazon have a seat?

Amazon is its own nation within the U.S. and is making ours a retail economy and soon American manufacturing will be limited to frozen pizza, plastics, and personal memoirs, and one day Premier Xi Jinping will FaceTime Joe from Beijing and say, “Ahem. You want to tell us how to run Hong Kong, fine, but we embargo clothing.” And the prospect of Americans huddled in blankets is not a happy one. Our lust for Chinese-made clothing, cellphones, computers, and cars will settle the matter. We cannot live without them and they can very well live without Pearson’s Salted Nut Rolls and personal memoirs by pitiful persons in Pittsburgh, Paterson, and Petaluma. End of story.

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I walked around looking at the snow and noticed people flocking to the hardware store to buy plastic sliders and tiny toboggans. Amazon sells this stuff but not instantly and a snowstorm is urgently exciting because snow doesn’t last long in New York, it turns to slush in a day or two, and little kids on their way home from school are trembling to get out in the park and slide. Little kids growing up in tiny apartments where a parent or two are working from home, consultants working by Zoom, novelists, psychiatrists doing phone therapy, unemployed theater critics, theologians on sabbatical, copywriters, content providers, whatever, and no whooping or shrieking is allowed, the poor children’s spirits are stifled by TV and Twitter, but then it snows and they dash into the great outdoors, a slider in hand, and in their excitement they forget their cellphones at home, and now they are reliving my Minnesota childhood on the slopes of Central Park, whooping, crashing around, throwing snowballs, deliriously free as children need to discover how to be.

We’re in the midst of a revolt by superstition against science, which is dragging the pandemic on for a while, and the cynical fiction of the stolen election is another downer, but those lunacies seem more feverish in the tepid states. A good hard winter is a restorative. You entertain paranoid delusions but then you realize that if you slip and fall and bang your head and lie helpless in the cold, someone will come to rescue you and won’t ask your political leaning. 


A good snowfall for Epiphany is a big boost. Speak the truth and the truth shall set you free. In the other direction is a place you do not want to go.

Garrison Keillor Prairie Home Productions